We’ve talked quite a bit on this blog about various ways Best Buy teams and partners use our Best Buy Coupons 2015 to improve efficiency and enhance product data, but we haven’t done as much exploring of how our APIs directly benefit Best Buy customers. As it turns out, there’s plenty of neat stuff going on behind the scenes. We spoke to Web Product Manager Matthew Hurewitz from the Best Buy Product Development team about one of the prototype projects we’ve had in the offing.
Anyone who’s worked in retail knows that getting customers in the door is just the first step. Sometimes people who visit a store leave without making a purchase, for any number of reasons. Hurewitz’s team is looking for ways to better serve Best Buy customers who may leave the store because they can’t find the specific items they’re looking for, whether the product is out of stock or simply located in a different part of the store.
“The question is, how do we smoothly inform and direct someone to another channel once they’re in the store?” Hurewitz continues. The initial test included a combination of messaging, with signage placed in select stores directing customers to either scan a QR code for the out-of-stock item or visit the Best Buy website. That’s where the APIs came in. Hurewitz built a script that allowed him to take items from a SKU list and generate QR codes for each. Using our Remix Best Buy Coupons 2015 (now known as the Products API), he was able to encode each QR code to launch the correct URL. A simple task, but an essential one — which is kind of the core of the API experience, when you think about it.
As for the customer retention issue, the jury is still out on the best solution. Whatever the answer, we’re pleased to know that Best Buy Coupons 2015 played a part in getting there.
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